AI Marketing Intelligence Platform for Auto Repair Shops

Put your Marketing
into Overdryve.

Overdryve.ai runs your campaigns, tracks every lead, and tells you — in plain numbers — whether this week beat last week. If it didn't, it hands you the fix.

Shop Diagnostic — Live Monitoring
Performance Score Up 14% WoW
New leads captured +23
Campaign ROI 4.6x
Churn risk flagged 3 customers
See It In Action

Your dashboard, not a demo video

This is the actual Overdryve.ai platform — the campaign builder your shop uses and the performance dashboard you check every morning.

Overdryve.ai dashboard
13
Built-in Tools
24/7
Performance Monitoring
1
Dashboard, No Vendors
0
Guesswork
How it works

Marketing manager. Data analyst. Strategist. One system.

Overdryve.ai doesn't just launch your campaigns — it watches what happens next, and tells you what to do about it.

RUN

AI builds and sends your campaigns

Email, text, and offers written and scheduled for you — tuned to what actually gets cars in bays.

WATCH

Every lead and dollar gets tracked

Google Ads, your Business Profile, Analytics, and Tekmetric all feed one dashboard — no more guessing what's working.

FIX

When results dip, you get the fix

Overdryve flags what's wrong and walks you through the exact campaign to run to get the phone ringing again.

Ready to stop guessing?

Overdryve.ai is live. See how it runs on a real shop's numbers.

What's under the hood

Every tool your marketing needs. None you have to manage.

Thirteen built-in systems that run your campaigns, watch your numbers, and protect your customer base — without another vendor login.

01 · Campaigns

Marketing that runs itself

AI-Generated Email & Text Campaigns

Written, scheduled, and sent automatically — offers and reminders that sound like your shop, not a template.

12-Month Marketing Calendar

A full year of campaigns planned around seasonal demand, so there's never a dead month with nothing going out.

AI Budget Balancer

Automatically shifts ad spend toward whatever's converting this week, and away from what's stalled out.

02 · Growth & Retention

Keep the bays full

Lead Locator

Finds email addresses for likely new customers in your service area and automatically sends email blasts to bring them in the door.

Visit Frequency Optimization

Sends service reminders timed to each customer's actual maintenance schedule, not a generic 3-month blast.

Next-Day Follow-Up & Review Requests

Every customer gets a follow-up and review ask the day after their visit, while the experience is still fresh.

Declined Service Recommendations

Automatically re-offers services a customer said no to, at the right moment to say yes.

Automated Lost Customer Reactivation

Spots customers who've gone quiet and brings them back with a targeted win-back campaign — no manual list-building.

Churn Prediction

Flags which customers are at risk of leaving before they do, so you can reach them while there's still time.

03 · Data & Insight

Know what's working, in real numbers

Campaign Tracking & Performance

Every campaign measured against real results — leads, bookings, and revenue, not just opens and clicks.

Detailed Metrics — Google Ads, Business Profile & Analytics

All three built in and unified on one dashboard, so you're not logging into three different tools to see the full picture.

Competitive Market Scanner

Keeps an eye on nearby shops' pricing, offers, and visibility so you know where you stand in your own market.

04 · Integrations

Connects to what you already run

Tekmetric Integration

Syncs directly with your shop management system, so customer and repair history flow straight into every campaign.

About Overdryve.ai

Built by people who got tired of guessing too.

Overdryve.ai was built for shop owners who are tired of juggling vendors, guessing at ROI, and hoping their marketing is doing something.

Our AI doesn't just run your campaigns — it monitors your results, tracks every lead, and tells you whether you're up or down week over week. If performance dips, it walks you through the right campaigns to bounce back and gets the phone ringing.

It's like having a marketing manager, data analyst, and strategist — all in one dashboard.

Overdryve.ai is live and onboarding shops now. Schedule a demo to see it running on your own numbers.

Book a Demo

See it running on your shop's numbers

Schedule a demo and we'll walk you through the dashboard live — no spam, no obligation, just a real look.

Leadership

Run by someone who's actually stood in the bay

Overdryve.ai isn't built by outsiders guessing at what shops need — it's led by someone who's spent a career inside the industry it serves.

Mike DelaCruz, Founder and CEO of Overdryve.ai

Mike DelaCruz

Founder & CEO
2,000+
Independent shops visited in person across the U.S. and Canada

Mike DelaCruz founded Overdryve.ai after more than 15 years working inside the automotive aftermarket — not from behind a desk, but from inside the shops themselves. He's walked the floor of over 2,000 independent repair shops across 47 states and Canada, and that firsthand view of what actually moves the needle for a shop owner is baked into everything Overdryve.ai does.

Experience
  • Founder & CEO of Overdryve.ai since 2023
  • 15+ years in the automotive aftermarket industry
  • Former leadership roles at Demandforce, Kukui, Broadly, and Elite Coaching
  • Led partnerships with Honest-1, Christian Brothers, and Moran Family of Brands
  • Built a formal NAPA AutoCare Center partnership spanning a 16,000-shop network
Industry Impact
  • Personally visited 2,000+ shops across 47 states and Canada
  • Keynote speaker and instructor at VISION KC, AAPEX, SEMA, and BIMRS
  • Regular guest on Remarkable Results Radio and Aftermarket Weekly
  • Advisor to multi-location shop groups nationwide
  • Trains service advisors on lead conversion and customer relationships
Community & Leadership
  • Board Member, Automotive Service Council Educational Foundation
  • Past member, ASCCA Government Affairs Committee
  • Past ASCCA Chapter 42 Representative, San Jose/Silicon Valley
  • Former Marketing & Leadership Trainer, WorldPac Training Institute
  • Mentor, YANG — Auto Care Association
Simple Pricing

Pick your level of hands-on help.

Both plans watch your pace on sales, ARO, and car count. The difference is who builds and launches the campaign when you fall behind.

Insight Alerts
$349/ month, per shop

We monitor. You build. You launch.

Our AI Marketing Assistant plus live agent escalation, so you're never building campaigns alone — but you stay in the driver's seat.

  • 1Get notifiedWe alert you the moment you're projected to fall behind pace on sales, ARO, or car count.
  • 2Build your campaignUse our AI Marketing Assistant to build a campaign in minutes.
  • 3You launch itReview it, then send it out yourself whenever you're ready.
  • AI Marketing Assistant for unlimited campaigns
  • Live agent escalation when you need help
  • Pace monitoring on sales, ARO & car count
  • Full campaign tracking & performance reporting
StepInsight Alerts ($349)Growth Concierge ($749)
1. Get notified✓ (same)✓ (same)
2. Build the campaignYou + AI AssistantOur team builds it
3. Launch itYou send itWe send it

Overdryve.ai is live now — schedule a demo to see the full dashboard before you commit.